Sweden’s Housing Campaign Turns Affordability Into Architecture
Three full-scale structures show how little housing an average 25-year-old can afford in Stockholm, Gothenburg and Umeå. Image: Courtesy Riksbyggen. Source: Fast Company . What does housing affordability look like when it is reduced to floor area? In Sweden, a new public campaign answers with three full-scale structures: 1.9 square metres in Stockholm, 3.1 square metres in Gothenburg and 4.5 square metres in Umeå. The installation, titled “Visning av verkligheten,” was created by housing cooperative Riksbyggen and BBDO Nordics to represent the calculated purchasing power of an average 25-year-old in each city. The project is deliberately physical. Instead of presenting affordability as a percentage, index or policy statistic, it gives the figures walls, corners and thresholds. The result is an architectural argument: a housing market can be technically measurable and still be difficult to comprehend until its consequences occupy space in front of us. Riksbyggen describes the campai...